Persona Fit Cards — Mid-Page Self-Qualification Grid

What it does

• Four persona cards in a grid — each card names a buyer type with a short label, a defining situation, and a one-line promise
• Ten-second self-recognition — the cards are scannable enough that the right visitor identifies themselves at a glance
• Promise per persona — every card closes with the specific outcome the program delivers for that persona
• Mid-page placement — sits between promise and pricing so visitors hit the price already convinced this is for them
• Equal weight on all personas — no card is hierarchical or 'main', so each buyer type feels equally seen
• Optional persona icon — a small visual cue at the top of each card adds personality without clutter

Best use cases

• Coaches and consultants — sales page with four distinct client archetypes (founder, operator, creative, etc.)
• Course creators — flagship course where buyers split by experience level or industry
• Membership operators — community sales page where members come in as four distinct types
• SaaS academies — academy sales page with personas like ops, support, success, and admin
• Agencies — services page where the four personas map to client segments served
• Wellness practitioners — practice page with archetypes like new client, returning client, intensive, and group

What you can change with your DNA

When you run this through the remix skill, your CCOS DNA — brand, voice, audience — drives these decisions automatically:

• Colors — slots for section background, card background, persona accent color, headline text, and body text
• Fonts — two roles: a confident headline font for persona labels and a clear body font for situation and promise text
• Copy — section headline, four persona labels, defining situation per persona, and a one-line promise per persona
• Images — optional small icon or illustration per persona card; can stay minimal for a clean register
• Behavior — choose whether cards animate in on scroll or appear together, and decide whether hover lifts the card slightly