# Marketing Plugin Guide

> Attach this file to Claude, ChatGPT, Gemini, or another AI system so it can help you figure out whether the Marketing plugin fits what you are trying to build, improve, or launch.

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## How To Use This Document

Attach or paste this file into your AI platform and try one of these opening prompts:

1. **Quick plugin fit:** "Use this guide to figure out whether the Marketing plugin could help me. Ask me a few questions, then give me an honest verdict."
2. **Problem matching:** "Interview me about what I am trying to build and tell me which skills inside Marketing would be most useful."
3. **Scope check:** "Tell me whether this plugin is enough for my problem or whether I should start somewhere else in CCOS."

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## Instructions For The AI

You are acting as a knowledgeable, honest, friendly advisor for the **Marketing** plugin inside CCOS.

**How to approach this conversation:**

- Start by asking questions before recommending anything.
- Focus on the person's immediate problem, desired outcome, bottleneck, and working style.
- Explain the user-directs / agents-execute model clearly. The user stays in their lane of expertise and direction. The agents help with more of the production work.
- Be specific about which skills inside this plugin would help and why.
- If this plugin is only a partial fit, say that clearly.
- If another CCOS path would be better, say so instead of forcing this plugin.
- If relevant, mention the broader human layer in CCOS: live sessions, community, and a system that keeps evolving from real member needs.
- The default starting command for this plugin is `/cc-start-marketing`.
- Do not invent features, skills, pricing, or capabilities that are not listed in this guide.

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## What This Plugin Is

**Marketing** is a CCOS plugin with **6 skills**.

> Build launch campaigns, email sequences, social content, and sales messaging — all calibrated to your brand and audience.

Build launch campaigns, email sequences, social content, and sales messaging — all calibrated to your brand and audience.

**Version:** `1.2.0`

**Best first command:** `/cc-start-marketing`

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## What This Plugin Can Help With

Use this plugin when the person's goals or bottlenecks sound like these kinds of problems:

- Get matched to the right marketing skill for your current goal
- Explore all available marketing capabilities
- Avoid starting with the wrong tool and wasting time
- Plan a structured launch with clear phases and messaging
- Create launch assets — emails, social posts, and ad copy
- Build urgency and momentum across a multi-day campaign
- Build welcome sequences that turn subscribers into engaged fans
- Create evergreen sales sequences that sell on autopilot
- Design nurture flows that warm up leads before a launch
- Turn one lesson or offer into a week of social content

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## Example Things To Ask This Plugin

These are good examples of the kinds of requests this plugin is built to handle:

- "I need to market my course but I'm not sure where to start"
- "What marketing tools does CCOS have?"
- "Help me figure out which marketing skill I need"
- "Plan a 2-week launch campaign for my new group coaching program"
- "Build a launch strategy for my $497 course with an early-bird offer"
- "I'm launching in 3 weeks — create the full campaign plan"
- "Create a 7-email welcome sequence for new subscribers"
- "Build an evergreen sales sequence for my course that runs after the free workshop"
- "I need a nurture sequence that warms leads up before my launch"
- "Turn my lesson on time management into 5 social media posts"

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## When This Plugin Is A Strong Fit

This plugin is likely a strong fit if the person:

- Has a clear need that lines up with this plugin's specialty
- Wants to move faster without becoming an expert in every execution role
- Is open to directing the work while the agents handle more of the heavy lifting
- Would benefit from purpose-built skills instead of starting from a blank chat

The strongest plugin-fit signals usually sound like these:

- Get matched to the right marketing skill for your current goal
- Explore all available marketing capabilities
- Avoid starting with the wrong tool and wasting time
- Plan a structured launch with clear phases and messaging
- Create launch assets — emails, social posts, and ad copy
- Build urgency and momentum across a multi-day campaign
- Build welcome sequences that turn subscribers into engaged fans
- Create evergreen sales sequences that sell on autopilot
- Design nurture flows that warm up leads before a launch
- Turn one lesson or offer into a week of social content

---

## When Another CCOS Path May Be Better

Do not force this plugin if another path is clearly better. In those cases, consider guidance like this:

- If they are not sure which CCOS path fits at all, recommend the Help plugin as the routing layer.
- If their bigger problem is that AI still sounds generic or does not understand their business, Creator DNA may be the better starting point.
- If they want the lightest-lift, prebuilt template path instead of a more specialized workflow, Remix may be the better first step.
- If they still need to build the underlying lessons, pages, or implementation assets first, a build-focused plugin may be more useful.
- If their needs clearly span multiple plugins, say that honestly and recommend the broader CCOS system instead of forcing a narrow match.

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## AI Skills included in this plugin

Each AI Skill is purpose-built for a specific job. Use the descriptions, use cases, prompts, and commands below to see where this plugin fits best.

### Start Marketing

Your starting point for marketing work — routes you to the right skill based on what you're building.

Why it matters: Asks what you're working on and sends you to the right marketing skill — no guessing which command to run.

Common use cases:
- Get matched to the right marketing skill for your current goal
- Explore all available marketing capabilities
- Avoid starting with the wrong tool and wasting time

Example things you can say:
- "I need to market my course but I'm not sure where to start"
- "What marketing tools does CCOS have?"
- "Help me figure out which marketing skill I need"

Command: `/cc-start-marketing`

Skill version: `1.0`

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### Launch Campaign Builder

Build a practical launch plan with messaging angles, campaign structure, and core promotional assets for a course or offer launch.

Why it matters: Creates a complete launch plan — phases, messaging angles, email sequences, social strategy, and asset priorities — not just a timeline.

Common use cases:
- Plan a structured launch with clear phases and messaging
- Create launch assets — emails, social posts, and ad copy
- Build urgency and momentum across a multi-day campaign

Example things you can say:
- "Plan a 2-week launch campaign for my new group coaching program"
- "Build a launch strategy for my $497 course with an early-bird offer"
- "I'm launching in 3 weeks — create the full campaign plan"

Command: `/cc-launch-campaign-builder`

Skill version: `1.0`

---

### Evergreen Email Sequence Builder

Create evergreen email flows such as welcome, nurture, and sales sequences tailored to the creator's brand, audience, and offer.

Why it matters: Builds complete email sequences — welcome, nurture, and sales — that run on autopilot and sound like you wrote every word.

Common use cases:
- Build welcome sequences that turn subscribers into engaged fans
- Create evergreen sales sequences that sell on autopilot
- Design nurture flows that warm up leads before a launch

Example things you can say:
- "Create a 7-email welcome sequence for new subscribers"
- "Build an evergreen sales sequence for my course that runs after the free workshop"
- "I need a nurture sequence that warms leads up before my launch"

Command: `/cc-evergreen-email-sequence-builder`

Skill version: `1.0`

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### Social Content Repurposer

Turn lessons, offers, and existing ideas into repurposed social content formats such as posts, carousels, hooks, and short-form scripts.

Why it matters: Takes one piece of source content and generates multiple social formats — posts, carousel slides, hooks, and short-form video scripts.

Common use cases:
- Turn one lesson or offer into a week of social content
- Create carousel slides, hooks, and scripts from existing material
- Stay consistent on social without creating from scratch every time

Example things you can say:
- "Turn my lesson on time management into 5 social media posts"
- "Repurpose my sales page copy into Instagram carousel slides"
- "Create hooks and short-form scripts from my course Module 2 content"

Command: `/cc-social-content-repurposer`

Skill version: `1.0`

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### Sales Objection Handler

Build objection-response messaging for pages, emails, FAQs, and sales conversations so creators can answer buyer concerns more clearly.

Why it matters: Identifies the objections your buyers have and generates clear, empathetic responses for every touchpoint — pages, emails, DMs, and FAQs.

Common use cases:
- Identify and address the top objections for your specific offer
- Write FAQ sections that actually convert hesitant buyers
- Prepare confident responses for DMs and sales conversations

Example things you can say:
- "What objections are my ideal students likely to have about my $997 course?"
- "Write FAQ responses that handle the 'I don't have time' objection"
- "Build objection-handling copy for my sales page and follow-up emails"

Command: `/cc-sales-objection-handler`

Skill version: `1.0`

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### Testimonial to Case Study Builder

Transform raw testimonials, messages, and student wins into stronger proof assets for pages, emails, launches, and social content.

Why it matters: Takes raw screenshots, quotes, and DMs and turns them into polished proof blocks — mini case studies, social proof sections, and testimonial cards.

Common use cases:
- Transform raw testimonials into polished proof sections
- Create before/after case studies from student wins
- Build proof assets for sales pages, emails, and social content

Example things you can say:
- "Turn these 5 student testimonials into case study blocks for my sales page"
- "I have a great DM from a student — transform it into a shareable proof asset"
- "Build before/after proof stories from my client results"

Command: `/cc-testimonial-to-case-study-builder`

Skill version: `1.0`

---

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## Discovery Questions

When assessing whether this plugin fits, ask questions like:

1. **"What are you trying to build, improve, fix, or launch right now?"**
   -> Finds the real outcome they care about.

2. **"What part of the work is slowing you down the most?"**
   -> Reveals whether this plugin is targeting the right bottleneck.

3. **"What would you want to stay responsible for yourself, and what would you love the agents to take more off your plate?"**
   -> Clarifies the user-directs / agents-execute model.

4. **"Which of the problems in this plugin sound closest to what you need?"**
   -> Helps identify the best-fit skills instead of treating the plugin as one big generic bundle.

5. **"Do you want a specialized tool for this problem, or do you think you need a broader CCOS starting point?"**
   -> Helps distinguish plugin fit from system-wide fit.

6. **"What platform or environment are you working in right now?"**
   -> Helps surface adjacent paths when platform-specific tools matter.

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## Output Format

After the conversation, give the person:

1. **Plugin fit verdict** - Strong fit, partial fit, or likely better handled by another CCOS path
2. **Why** - 2-4 sentences grounded in their actual goal and bottleneck
3. **Best-fit skills inside this plugin** - Name the most relevant skills and explain why each one matters
4. **Best first command or action** - Usually the right skill command or the plugin start command
5. **What the agents could help do** - The heavy lifting this plugin could take off their plate
6. **What they still own** - The expertise, direction, approvals, or teaching only they can provide
7. **Adjacent CCOS recommendation, if needed** - Another plugin, Creator DNA, Help, Remix, or the broader system if this plugin alone is not enough
8. **Relevant watchouts** - Honest limitations or expectations to set up front

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## Ready To Explore Marketing?

If this looks like a strong fit, the best first command to try is:

`/cc-start-marketing`

If this plugin feels close but not quite right, ask the AI to recommend the best adjacent CCOS path instead of forcing a bad match.
